Navigating Google’s Advertising Platforms for Your Home Service Company

Home driveway repair service Poly Lift earns $8 for every $1 spent on Google AdWords

Mike Pallagi’s concrete repair service, Poly Lift USA, fulfills a very specific - but universal - need: Have you ever tripped over an uneven sidewalk? Most of us have.

Driveways, sidewalks, and garage floors naturally sink into the ground, becoming uneven and causing a wide range of problems for store-front businesses and homeowners everywhere.

Replacing a driveway or section of sidewalk with a contractor or concrete company typically costs $7K-$15K. Poly Lift uses injection technology to level uneven concrete surfaces for as little as $1,500. The process also takes far less time - only a few hours for small and medium sized projects.

On paper, Mike’s services are the best option for homeowners in Florida. But most homeowners seek out contractors for this type of work, and weren’t familiar with Mike’s service.

Developing new marketing tactics to drive leads

Home services is an industry that has historically paid little attention to the world of digital advertising. Poly Lift was no different.

Before advertising online, Mike was using print advertising, his referral network, the occasional local SEO agency, and popular cost-per-lead services. Poly Lift looked to Google Ads to both educate their target audience of their solution and provide an easy way for them to book a consultation on their website.

“The initial setup with Google Ads Express was so simple. I put in keywords relevant to my business, set a budget, and was launched,” Mike said.

Perhaps it was a little too simple. “I knew I probably was not running it as efficiently as I could be,” Mike admitted.

Mike needed to be out discovering new territories to expand into, not dissecting an Google Ads dashboard.

Success and failure with a marketing agency

Since completing his first concrete lifting job in 2015, Mike has tried out a number of SEO and PPC agencies to generate more leads.

Along with a $500 per month budget on Google Ads, Mike was paying around $199 per month for these services. It was never much money, Mike said, but the work they did always fell short of his goals.

Mike wanted an expert who knows Google Ads the way he knows concrete.

After attending one of our educational webinars about how to leverage Google Ads for your service industry business, Mike booked a call with the AdHawk team.

Getting started and bidding against big-budget competitors

In our initial call, we knew there was much more than $500 per month of opportunity for Poly Lift, but a careful strategy was needed to scale profitably.

“AdHawk’s goals are the same as mine: generate as much business as possible.”

Mike Pallagi, President @ Poly Lift

One of the biggest challenges business owners face on Google Ads is the stiff competition. Poly Lift needed someone with intimate knowledge of how display and search can be leveraged together to get around the expensive competition. We matched Mike with a senior account manager who was able to triple Poly Lift’s click-through rate while maintaining the same traffic quality leading to qualified phone calls and bookings.

The impact of AdHawk’s Google Ads management service on business growth

When we started working with Poly Lift, they were spending $500 a month and not sure how much business was coming from that money.

Today, we’re generating $8 in new business for every $1 spent on ads. This comes from an ad budget that has grown from his newfound profits to $5,000 per month.

As a result, Poly Lift has expanded its reach, growing their service area to cover all of Florida - and all of Georgia.

“AdHawk’s goals are the same as mine: generate as much business as possible,” Mike said. “We only talk if I have issues, and we haven’t had to talk in a few months.”

With AdHawk’s help, Poly Lift reached a whole new client base, and expanded their business to multiple more locations with an out-of-this-world ROI on their digital advertising campaigns on Google.

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