Frequently Asked Questions

What digital advertising platforms do you currently support?

AdHawk currently supports Google AdWords and Facebook Ads reporting, management, and optimization. This includes Search, Display, Remarketing, Google Shopping, YouTube, Gmail Ads on Google AdWords and Instagram Ads through Facebook.

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How much does AdHawk cost?

The cost of using AdHawk depends on the tier your subscribe to and your monthly advertising spend. We charge a flat monthly fee based on your monthly advertising spend.

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What happens when my ad spend increases and I move to a higher spend bracket?

If your advertising spend increases into a higher spend bracket, your next billing statement will reflect your new monthly fee. Our brackets provide a ton of room for growth while staying within the same price bracket.

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Does AdHawk offer campaign management?

Yes! Total campaign management is a core feature of our AdHawk Managed Services tier. AdHawk Managed Services combines the power of AdHawk’s optimization algorithm with a performance marketing expert here in our New York office. Our account management team is sourced entirely from Google’s AdWords team and top advertising agencies.

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How long does it take to get setup with AdHawk?

We’ve worked hard to make setup as easy as possible. On-boarding will require a short 15-minute phone call to walkthrough setup, integration, and any questions you may have before getting started.

AdHawk Managed Services on-boarding also includes a 1-hour kickoff strategy call with your account manager. This is to ensure early alignment with your account manager, and success out of the gate.

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Is there a minimum ad spend requirement to use AdHawk?

Yes, we require all AdHawk advertisers to be spending a minumum of $1,500 per platform per month. In order for the AdHawk Algorithm to improve campaign performance, it needs enough data to pass our internal statistical confidence score. Anything below $1,500 per month fails to generate enough data to pass our internal confidence tests.

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Do I need to know a lot about digital advertising to use AdHawk?

Nope, we built AdHawk to help advertisers of all skill levels simplify the management of their digital advertising.

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How long will it take to see results?

Digital advertising is best looked at as a marathon, not a sprint. Meaningful results are achieved over months of consistent optimizations and testing, but you should begin to see KPIs trend in a positive direction within the first month of using AdHawk.

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Do you have any case studies that show AdHawk's value to your current customers?

Yes! Visit our testimonials page to learn how AdHawk helps b2b, ecommerce, enterprise software, and all kinds of businesses improve the performance of their ad campaigns in minutes each day.

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What should my starting budget on Google AdWords or Facebook Ads be if I've never run campaigns before?

Finding the correct starting budget for your campaigns is a little like Goldilocks finding the right bowl of porridge to eat. Spend too much out of the gate, and you risk wasting money before the campaigns are truly optimized. Spend too little, and there won’t be enough data to analyze what’s performing well and what’s performing poorly.

For most businesses getting starting with Google AdWords and Facebook Ads for the first time, $1,500 per platform per month should give you sufficient data to assess paid as a viable marketing option. This will provide you with enough data to optimize, while minimizing your financial risk early on in the campaign’s lifecycle.

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I'm looking to brush up on my digital advertising knowledge. Do you have any resources to help me learn new skills?

Well look at you, smartypants! Yes, we have a libarary of free resources available for you to learn the ins and outs of digital advertising on Facebook Ads, Google AdWords, and beyond. Check out AdHawk Academy and our digital marketing blog to brush up on your skills.

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What if I need help setting up my first campaign?

If you need help setting up your first campaigns, our AdHawk Managed Services account managers can help you strategize, plan, and launch your first campaign. Learn more about PRO here and reach out if you have questions!

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