An AdHawk Case Study
Finding the right solution to simplify your digital advertising can almost be as difficult as getting your campaigns to perform well in the first place. Should you keep things in-house? Use a complicated piece of software? Farm out the work to an expensive agency?
The options are endless and present some pretty big trade-offs. Keep things in house, and you’re now spending a bunch of time trying to understand the subtle, but important, aspects of optimizing your Google AdWords and Facebook Ads campaigns. Outsource to an agency, and you’ll be spending lots of money on a process you have little insight to. It can be a sticky situation for businesses of all shapes and sizes.
Chuck Melber, Head of Growth and Marketing at the tech hardware company NOMAD, knows this better than most.
“We were trying everything we could to improve our AdWords performance—software, agencies, testing wild theories, you name it—but nothing seemed to work. We even partnered with Google’s in-house AdWords team to optimize our campaigns. We thought that would be the cure-all here, yet it still wasn’t. We still weren’t hitting our objectives”, says Chuck. “We were barely breaking even, let alone our time and effort, and I just didn’t have the bandwidth to manage it properly”.
Unfortunately, this is all too common in the world of AdWords. Even experienced digital markers like Chuck struggle to make sense of all the data. It’s not impossible, but like Chuck said, it’s incredibly time consuming.
Chuck’s “ah-ha” moment came when he first learned about AdHawk’s machine-learning algorithm for campaign optimization.
“When I first spoke with Dan on the AdHawk team, it was abundantly clear to me that these guys really understood AdWords and what it took to be successful. But what I really liked was the fact that they were able to build software that translated all that nuanced knowledge into actionable tips.”
After consulting with his team, Chuck was ready to take AdHawk for a spin. “The price was reasonable, the contract was simple and short, and knowing that the founders had real world experience working on the Google AdWords team piqued my interest. In short, it was worth a shot”, he says.
Following a short 20 minute on-boarding that he could only describe as “extremely simple”, Chuck and NOMAD were ready to take full advantage of AdHawk’s powerful optimization algorithm.
Each day, the AdHawk algorithm monitored NOMAD’s AdWords performance data looking for trends that were impacting campaign performance. Once it identified an area to be optimized, Chuck received a optimization tip he could apply to his AdWords campaigns in one click.
“Daily tips are easily my favorite AdHawk feature”, he says.
Within the first 3 months, NOMAD went from bleeding cash on AdWords, to breaking even on the platform. Just 6 months after that, they completely flipped their past performance.
“We’ve turned our profitability on Adwords on its head, literally. In 9 months, we went from barely break-even, to a positive return that exceeded any losses on the platform from the previous year, and vindicated the many efforts we had taken to turn things around. We were also able to drop our 2015 CPA down by 75% since launching with AdHawk”, Chuck added.
“Adhawk is the definition of the type of partner we love to work with. They use smart technology to streamline the operation and deliver results that are substantially better than the alternatives. They let us focus on what matters and they get results that not only speak for themselves, but more than pay for themselves, too. With a tool like AdHawk in my back pocket I’m really excited to see what I can get out of AdWords in 2017.”